Put this under What Are They Thinking???

What in world made someone think that people would actually want to go to the theatres to see a Lord of the Rings play? Really how stupid. When I first heard about this on the Conan O'Brien show. I thought he was just making it up. Noooo! It's true... And now there's a "Urban Cowboy" musical coming out. Gee, talk about broadway going downhill. What ever happened to being original?